Job Description

This position will work cross-functionally to develop and execute customer notifications for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, execute flawlessly, and effectively collaborate in a matrix organization.

Growth Marketing Operations Specialist Responsibilities :

• Develop, test, and deploy customer journeys, assessing product and strategy objectives, platform capabilities and data needs
• Collaborate and communicate clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned
• Optimize performance through A/B testing to drive incremental growth and overall program improvement
• Monitor campaign performance for operational integrity, and identify and communicate issues to internal teams
• Identify key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling
• Build a knowledge portal of best practices and playbooks that serve as a reference and training resource

Growth Marketing Operations Specialist Qualifications :

• BA/BS preferred, or equivalent work experience
• 5-8 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking
• Experience in SQL preferred
• Exhibit high attention to detail and organization to deliver quality projects in a timely manner
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment
• Great teammate mentality with strong consideration for impact on partners
• Effective communication skills in all mediums—from slack and email to presentations

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