Job Description

Responsibilities

A client of The Intersect Group is seeking to add a Marketing Manager to their team. As a Marketing Communications Manager, you will lead a two-person team to shape and deliver cohesive, impactful communication strategies.

Key responsibilities include:

Strategic Marketing Communications:

• Develop and implement comprehensive marketing communications plans to support business goals and brand strategies.
• Craft messaging and campaigns that resonate with target audiences, including dealers, partners, and customers.
• Act as a brand steward, ensuring all external and internal marketing materials align with the company’s style guide and branding principles.
• Analyze market trends, competitive positioning, and audience insights to inform strategies and improve marketing effectiveness.

Content and Creative Management:

• Oversee the creation and delivery of promotional materials, including literature, videos, digital assets, and advertisements.
• Manage the content and updates for the company website, ensuring relevance, usability, and alignment with current campaigns.
• Develop and execute a content strategy for social media and other digital channels, ensuring consistent messaging, engagement, and alignment with brand objectives.

Event and Dealer Support:

• Coordinate all aspects of tradeshows, including planning, execution, and post-event analysis.
• Provide dealers with marketing support, campaign materials, and resources to enhance brand visibility and sales.
• Administer promotional merchandise and giveaways to support sales and customer engagement activities.

Analytics and Reporting:

• Analyze marketing performance metrics across channels to measure the effectiveness of campaigns and initiatives.
• Develop and deliver weekly and monthly reports on marketing performance, website traffic, lead generation, and customer engagement.
• Provide actionable insights based on data analysis to optimize marketing strategies and support business objectives.
• Collaborate with cross-functional teams to ensure alignment between data insights and marketing initiatives.

Team Leadership:

• Inspire, mentor, and manage a small team, fostering a collaborative and high-performance culture.
• Build strong cross-functional relationships with sales, engineering, and other teams to align marketing strategies with business objectives.

Desired Skills and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing management experience, including team leadership.
• Proven expertise in marketing communications, branding, and promotional strategy.
• Proficiency with digital tools including Adobe Creative Suite, Power BI, and website content management systems.
• Strong analytical skills with experience interpreting data and presenting insights to guide decision-making.
• Strong project management skills with the ability to prioritize and execute multiple initiatives effectively.
• Exceptional interpersonal and communication skills, with a customer-centric mindset.
• Experience working in mining, construction, or industrial sectors preferred.
• Ability to travel internationally as needed.

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