Job Description

Salary: $85,000 - 125,000 per year Requirements:

• A Bachelor's or Master's degree in advertising, media, marketing, business, or a related field.
• A minimum of 5 years of experience in campaign planning, execution, and closed-loop measurement, specifically focusing on onsite/offsite and social ad products.
• Proficiency in using ad serving/buying platforms and measurement tools, such as Google Marketing Platform (including Google Ads Manager 360, Campaign Manager 360, Display and Video 360), The Trade Desk, and social and CTV platforms.
• Strong understanding of media marketing processes, including planning, activation, execution, pacing, optimization, retargeting, and privacy frameworks.
• Proven ability to lead cross-functional teams and oversee product development from conception to launch.
• Excellent analytical and problem-solving abilities, capable of making data-driven decisions.
• Understanding of marketing KPIs (CTR, CPA, ROAS, viewability, etc.) and measurement strategies.
• Exceptional verbal and written communication skills, with the capability to convey complex technical ideas to various audiences.
• A strong customer-centric approach, with experience in gathering and integrating customer feedback into product development.
• Proficient in project management methodologies, with a successful track record of timely and budget-compliant project delivery.
• Familiarity with Agile and Scrum frameworks, with the ability to lead Agile teams and help remove obstacles across multiple workflows.
• A passion for innovation and a commitment to staying current with the latest trends and advancements in the digital marketing space.

• Develop and communicate a clear product vision and strategy for Meijer Media business that aligns with our company’s objectives and market demands.
• Collaborate in maintaining a detailed product roadmap that outlines the development and release schedule of Meijer Media features.
• Work closely with stakeholders, including executives, data and application engineers, data scientists, and vendors, to gather requirements, prioritize features, and ensure alignment with business goals.
• Lead the product development lifecycle across various teams, from ideation and design through to development, testing, and deployment, ensuring timely delivery and adherence to high-quality standards.
• Conduct market research and competitive analysis to identify opportunities, trends, and potential challenges in the digital marketing arena.
• Engage with business customers to comprehend their needs, collect feedback, and integrate it into the product development process to enhance user satisfaction.
• Provide mentorship and guidance to development teams, assisting with campaign testing and KPI validation, removing obstacles, and ensuring the application of marketing best practices.
• Define and monitor key performance indicators (KPIs) to assess the success of Meijer Media.
• Create and maintain comprehensive product documentation, providing training and support to internal teams and customers.
• Communicate status updates, issues, and risks to the leadership team as needed.

• Support
• Marketing
• Network
• Product Owner

More:

As a family-owned business, we prioritize serving individuals and communities. Here at Meijer, I offer you career and community opportunities focused on leadership, personal growth, and development. I invite you to become part of our family—take charge of your career while also contributing to your community! Additionally, I provide benefits such as weekly pay, flexible scheduling, paid parental leave, paid education assistance, team member discounts, and development programs aimed at career advancement. I encourage you to review the job profile outlined above and apply today! We are eager to find a vibrant and experienced Technical Product Owner to guide our IT team in implementing Meijer Media business solutions for our retail media network. This role necessitates a combination of strategic insight, business analysis, technical know-how, and a robust understanding of the digital marketing landscape, platforms, and use cases.

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